17 August

E-reputation in the tourism industry

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In the realm of the digital era, customers have more power than ever. A single unhappy and annoyed customer can publish his complaints and unsatisfactory journey to millions of audiences.  E reputation, also known as Online Reputation Management (ORM) is a part and parcel of the tourism industry. Your business needs a solid web presence as it influences the reputation of your brand and it is a determining factor in brand building.


Ratings in the tourism sector are now everywhere. Customer satisfaction is the barometer of your sales, thereby influencing the close circle of the customer and even online customers to indulge in your product. Word of mouth is the world of mouth, thus it promotes and drives your sales statistic.



The notoriety of the tourism industry is quintessential for its survival. The trust of the client has a direct and deep effect on the tourism sector bottom line. In the past, businesses relied on word of mouth by their partners in order to establish, build and maintain their reputations. In this modern era of social media, businesses must be careful and meticulous about their reputation on a regular basis and be responsive and available to any crisis that have direct impact on their reputation.


Your business must enjoy good reputation as it engages people to trust and pursue in your business. Consumers have major influence over your business reputation. Here are few significant aspects why enjoying a good reputation is advantageous for your tourism business:


  • It facilitates engagement.

A good reputation determines whether people engage with your business. It takes time and effort to make people trust your brand.


  • Your business reputation is not 100% in your control.

Although your products, services and brand are in your control, your business reputation is not. You can implement strategies to build your reputation and influence how people feel about your business, yet at the end you have no control over the minds of outsiders. A good reputation makes you enjoy a little influence over the mind of your target audience.


  • It favours you a competitive advantage.

Online presence is definitely a boost for your products and services. It is a great way to attract and engage customers thereby it helps to stand out from competitors. Your business reputation can even be the deciding factor whether a person chooses you over competitors.


  • Your reputation strengthens itself.

Your business reputation is strengthened and reinforced by the opinions of current and potential clients. These opinions are helpful to influence others future customers’ opinions.


  • Word of mouth marketing is real.

Nowadays people have more access to social media to voice out their opinions and views about a business. Even if they are total strangers, people trust opinions of others. Therefore, it is important that your business enjoys a good reputation as it’s not only you that spread the word about your business, it is everyone. Additionally, your customers will be more confident to refer you to others.


  • It reduces the impact of bad reviews.

A good reputation helps to mitigate the damage of a bad review. Whenever your business encounters difficult customers or unlucky experiences, the results of the negative will have fewer influence. If you enjoy a good reputation, less people will be influenced with that particular unhappy customer’s opinion.


  • Reputation is much more than just amidst your target audience.

Your reputation impact also your employees along with partners, customers, target audience and niche markets. A good reputation facilitates growth and has an effect across your entire network.


  • Good begets good.

Coupled with the above point, good reputation leads to better relationships in your tourism network. A good reputation is a good opportunity to spread the word of your business. It is easy to plan events and carry out campaign that will strengthen your reputation.


In brief, a good reputation ensures that your tourism business survives in the long run and continues to achieve success. You must take e-reputation of tourism seriously and make it a priority to build your reputation.

Read 1934 times Last modified on Thursday, 05 October 2017 12:46
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