Also known as “search engine optimization” (SEO), it refers to all the techniques of ensuring better positioning of a site or page on the first pages of search engine results, thus maximizing visibility among internet users.
However, seo in the tourism sector is a long-term job that requires a minimum of expertise but also a lot of patience, given the competition of the market. By adhering to these 10 rules, you will reinforce the reputation and positioning of your company on search engines.
1. The URL of the page
We do not always think of it, but the URL (Uniform Resource Locator) actively contributes to seo on the web. Thanks to an intelligible URL with a good indication of the subject treated in the content of the page, you are more likely to appear at the top of the search list and especially a greater likelihood of quality visits on your page.
2. The SEO title of the page
Not to be confused: Title of the page and Title of the SEO (Search Engine Optimization). The title SEO appears mainly on the page of the results of the search engine. Far from being insignificant, the SEO title is the first glimpse that web users see of the content of your page, it must be catchy, original and short, generally between 40 and 70 characters, to encourage clicking on yours instead of competitors.
Not just for aesthetics, the images actively contributes during the seo of travel sites in search engine results. Add quality images to reference your promotional offers and the various destinations you offer.
4. Adapt your keywords
Google is much smarter than you think. He can now interpret the common language as well as the long formulations of the internet users. Thereby, you need to tailor your keywords by predicting all those that internet users are likely to employ when looking for a trip.
5. Offer a variety of content
Diversify your contents (photos, videos, slideshows, articles ...) to attract users. Often when preparing a trip, people search for photos or articles to get a glimpse of what you offer them. A diverse and quality content will allow you to generate more traffic, and the crawlers will consider you an active and reliable site.
6. Practice Storytelling
It is a very popular technique of travel sites which consists of “communicating through stories with strong seduction in order to come into direct contact with the emotional universe of its subject”.
This technique allows projecting the user in a journey through his emotions to create a link with a destination. This is a new way to generate traffic to your site and multiply sharing on social networks.
With more than 56% of local searches done by internet users, it is recommended to target your content geographically by adding geographic terms to your pages or keywords.
8. Netlinking of pages
Another tip: netlinking between the pages. Go for it! You can also include some definitions of other pages by quoting the source. Often perceived like a good mastery of the subject treated by the crawlers and the internet users, provided to respect the topics covered in the content of the page. The number of external links and the notoriety of the sites act directly on the search engines. Also point out your presence on blogs and forums by inking your website.
9. Commitment to loyalty
The exchanges with customers on blogs, social networks, and opinions among others do not count for butter, so give it time. Indeed, the various exchanges and interventions that have link on the Web serve to fuel your SEO. Moreover, by being committed on your pages, you also encourage users to become more loyal and to intervene more often especially through traveller reviews, then making your page go up in the search results.
10. Speed of a page loading
This is an important criterion for the search engines but also for the users who visit your site. A page should take an average of 4 seconds to appear, otherwise visitors will not stay. In addition, the loading speed also affects the indexing speed of crawlers. The faster the load, the more indexed the page will be.
You can now optimize your SEO with simple and useful tips.