14 June

10 key elements for successful SEO

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Since the tourism industry is a highly competitive market on search engines, being on the front page requires a good communication strategy and hard work on optimizing the visibility and awareness of the company on the web.

  

 

To generate traffic and thus increase targeted visits and reservations, a good seo and a lot of patience are therefore required.

There is no magic formula to guarantee a good position on the search engines. However, these few little tricks could greatly optimize the SEO of your site and target potential customers.

 

  1. Analyze the competition

 

 

Before you start step-by-step the SEO of your site, an analysis of the competition is imperative. Make a comparison of your current positions with those of your competitors to know its strengths and weaknesses. Suggest targeted keywords on your offers to maximize sales opportunities. Use many possible keywords and associated expressions as possible and highlight the important keywords with bold or italic. In addition, this makes them more visible to scan readers and also allows Google to identify them more easily.

 

  1. Customize titles

 

Known as H1 Tags, the titles of your pages are a critical element on search engines during the process of seo. If you want to stand out, avoid titles like “cheap travel” and offer an original, informative, catchy and accurate title with keywords with high potential to thwart competition. Moreover, the descriptive sentence is also a decisive factor during seo because this is what the user sees first. It must be interesting and make the user want to visit your site.

 

  1. Bet on an interesting and ergonomic style

 

 

In an area where aestheticism is highlighted, you have to stand out from other online travel sales sites by offering a modern, interesting and ergonomic design where your offers and the advantages of booking with your agency are highlighted. In addition, your page must be accessible on all media especially smartphones. Online mobile reservations are estimated at € 35 billion in 2017 compared with € 21 billion in 2015. As Photiuswright researcher Charuta Fadnis confirms, “European travellers are taking advantage of the significant penetration of smartphones and their ever-improving functionality.”

 

  1. A successful e-mail campaign

 

You only have a few seconds to capture the attention of Internet users. The first step, to ensure the success of your e-mailing campaign, is to offer a catchy title with the brand name and promotional offer in the foreground to encourage them to read it. Opt for clear and precise content so as not to confuse or annoy the reader and accompany your campaign with quality images. Establish broad clickable areas for action calls to attract readers’ eye and prompt them to make a decision quickly.

 

  1. Visual aids

 

 

Images are of great importance in digital communication in the tourism industry. According to various scientific studies reported, visual information is captured up to 60,000 times faster than textual information. Opt for a strategy location with quality images to capture the user's attention and encourage him to go further. Do not hesitate to describe your images and galleries in detail using regular keywords because Google’s algorithm cannot read texts on images.

 

  1. Dare the Meta-description

 

 

The Meta-description allows you to maximize the indexing of your pages by customizing the URLs to allow you to stand out from the rest of the other travel sites when searching for Internet users. A good meta-description gives a precise indication of the content of the page and makes users want to visit the page to know more about the services offered or the products sold.

 

  1. Enhance your content

 

 

You have to play on the quality and length of the content you offer. Enhance your travels and make your guests dream of their desire to book. Opt for publications of around 1000 words at least to not annoy the reader and also to show to Google that your content is serious, sought after and of quality.

 

  1. Design your site

 

The design of your site must inspire trust to the internet users at first glance because it acts directly on their decision-making. Indeed, your site should encourage the user to solicit your services when preparing a trip or to register to receive newsletters. You must optimize all the elements on your site to facilitate navigation. Present a hierarchy of your content with different categories (destinations, travel themed...)

 

  1. Click-to-Action

 

Plan a click-to-action (CTA) campaign on your travel site to maintain a good customer relationship and directly influence the decision-making of the user. It is important to know how to respond quickly and efficiently to users’ requests with clear and concise CTAs, so as not to blur the message to be passed.

 

  1. Netlinking

 

 

Netlinking refers to the development of hypertext links to a website or other article. It allows you to guide the visitor to other relevant content related to the trip but also to spend more time on your page. The netlinking can be done by exchanging or by buying the links and allows to develop the notoriety and the traffic of the site.

Now you have all the keys to guarantee a relevant and quality SEO.

 

Read 913 times Last modified on Thursday, 31 August 2017 05:28
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